Adfantage, a new way to back talent early – turning belief into access, momentum and opportunity.
Featured +Athletes
Nicola Bennett
A professional golfer turned coach, speaker, and advocate for positive change. My journey has taken me from competitive sport into helping people unlock resilience, confidence, and purpose.
Professional Golfer
Jake Bolton
After a successful amateur career, I turned professional and began competing on international tours as I work my way up through the professional game.
Professional Golfer
Professional GolferCarly Booth
Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience.
The next breakthrough athlete needs an Adfantage.
Adfantage connects committed fans with driven athletes,
where support matters most.
We create a new way to back talent early
– turning belief into access, momentum and opportunity.
Latest +Merch
Protect your phone with a design that reflects the journey. Clean, bold, and built for everyday use — a small reminder to stay focused and keep pushing forward, wherever you are.
Built for the elements, just like the game itself. This umbrella keeps you covered through any conditions, whether on the course or off – because resilience matters, whatever the weather.
Designed for life on and off the course, this backpack combines style and function. Perfect for training days, travel, or everyday use – built to carry what matters wherever your journey takes you.
Back an athlete and unlock access to their exclusive shop, featuring unique designs, special merchandise, and limited-edition tournament kit.
Adfantage
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A digital platform where fans directly back the aspiring athletes they believe in
We combine funding, content, commerce and community into one ecosystem – built to accelerate progress, unlock performance and reward belief.
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Fans’ financial backing provides structured and tiered support, in exchange for exclusive access, content and money-can’t-buy experiences
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Athlete receives funding to enable the training, travel and performance support required to compete. Each athlete gets their own branded ‘shop’ offering exclusive merch and access to unique auctions.
Adfantage magnifies fan engagement to build a growing core fan community for the athlete.
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You select the athlete you want to back, chose your level of backing and d thats it. You’ll recieve updates from the athlete, be part of their community hub, and have access to exclusive merchandise and experiences.